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Crackerjacks Children’s Trust is committed to keeping the information of our donors, supporters, service users, and website visitors secure and managed in accordance with our legal responsibilities under GDPR laws.

We want you to know that we are not in the business of selling, renting, trading, or giving data to any other companies or businesses for marketing purposes.

This Privacy Policy provides information about what personal data we collect, how we use it, and how we keep it secure.
 
Where We Get Your Information From

Directly From You
You may provide us with your information to sign up for one of our events, tell us your story, make a donation, purchase our products, or communicate with us.

Indirectly From You
Independent event organizers may share Your information with us, such as fundraising sites like Paypal or JustGiving. These independent third parties will only do so when you have indicated that you wish to support Crackerjacks Children’s Trust and with your consent. You should check their Privacy Policy when you provide your information to understand fully how they will process your data.

Other Organisations

We may combine the information you provide us with information from external sources to better understand our supporters and improve our fundraising methods, products, and services.

The information we get from other organisations may depend on your privacy settings or the responses you give, so you should regularly check them. This information comes from the following sources:

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• Third-Party Organisations - You may have permitted a company or other organization to share your data with third parties, including charities. This could be when you buy a product or service, register for an online competition, or sign up with a comparison site.

• Social Media - Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp, or Twitter, you might give us permission to access information from those accounts or services.

• Information Available Publicly—This may include information found in places such as Companies House and information published in articles or newspapers.

Our Website
Like most websites, we use “cookies” to help us make our site – and how you use it – better. A cookie is a small amount of data, often including an anonymous unique identifier sent to your browser from a website's computers and stored on your computer's hard drive. If you reject all cookies, you may not be able to use some parts of our website that require you to "sign in," and you may not be able to take full advantage of all offerings. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set.

We may use cookies for a number of purposes, including to:

• Require you to re-enter your password after a certain period of time has elapsed.

• Keep track of your preferences while using the site, products, and services.

• Estimate and report our total audience size and traffic.

• Conduct research to improve the content and services provided on our site.

Our website uses Wix services (www.wixcom). Wix uses Google Analytics, a web analytics service that Google, Inc. ("Google") provides. Google Analytics uses "cookies", text files placed on your computer, to help the website collect standard internet log information and details of visitor behaviour patterns. We do this to determine the number of visitors to the various parts of the site. This information is only processed in a way that does not identify anyone. We do not make and do not allow Google to make any attempt to discover the identities of those visiting our website. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to Google processing data about you in the manner and for the purposes set out above.

What Data We Collect and How We Use It

The type and quantity of information we collect and how we use it depend on why you provide it.
We will only collect, use, and otherwise handle your personal data where:

• You have consented to this specifically

• It is necessary to fulfill legal obligations

• It is necessary for our legitimate interests in running our daily operations as long as, in each case, these interests are in line with applicable law and your legal rights and freedoms.

Supporters

If you support us, for example, by making a donation, volunteering, registering to fundraise, signing up for an event or buying something from us, we will usually collect:

• Your name

• Your contact details

Where it is appropriate, we may also ask for:

• Whether and how you would like to be contacted

• Your date of birth

• Financial information

• Gift Aid eligibility

• Information relating to your health and disability (for example, if you are taking part in a high-risk event) 

• Your reasons for supporting us (we will never make this question mandatory, and only want to know the answer if you are comfortable telling us)

• Your responses to our campaigns

We will mainly use your data to:

• Keep you up to date with the services, products, or information you have asked for

• To ask for more support in the way that you have chosen

• To run our events

• Administer your donation or support your fundraising, including processing Gift Aid

• To fulfill our legal responsibilities for financial and Gift Aid reporting

• Keep a record of your relationship with us

• Ensure we know how you prefer to be contacted

• Understand how we can improve our services, products, or information.

We will only keep your data for as long as is necessary. If you have kindly donated to us, we are required to keep this data for a minimum of seven years but we will not use the data to contact you if you have requested us not to.

Building profiles of supporters and targeting communications

We use profiling and screening techniques to ensure relevant, timely communications and provide our supporters with an improved experience. Profiling also allows us to target our resources effectively, which donors consistently tell us is their key priority.  We do this because it allows us to understand the background of the people who support us and helps us to make appropriate requests to supporters who may be able and willing to give more than they already do. Importantly, it enables us to raise more funds sooner and more cost-effectively than we otherwise would.

When building a profile, we may analyze geographic, demographic, and other information about you to better understand your interests and preferences and contact you with the most relevant communications. We may also use additional information from third-party sources when available. Such information is compiled using publicly available data about you, for example, addresses, listed Directorships, or typical earnings in a given area.

Direct Marketing

We may contact you to let you know about the progress we are making and to ask for donations or other support. We make it easy for you to tell us how you want us to communicate in a way that suits you. Our forms have clear marketing preference questions, and we include information on how to opt-out when we send you marketing. If you don’t want to hear from us, that’s fine; just let us know when you provide your data, or contact us at 0300-124-0122 or send an email to info@crackerjacks.org.uk. 

We do not sell personal details to anyone or for any purpose. We do not share personal details with third parties for marketing purposes, but if we run an event in partnership with another named organisation, your details may need to be shared. If this is the case, we will be very clear about what will happen to your data when you register.

Sharing Your Story

Some people choose to tell us about their experiences, such as their experience of coping with a disability, attending our respite home, receiving equipment or sensory toys, or maybe a fundraising story to help further our work. This may include them sharing sensitive information related to their health and family life as well as their biographical and contact information. We use some of the information provided, including gender, ethnicity, or the type of disability people experience, to target opportunities to get involved. If we have the explicit and informed consent of the individuals or their parent or guardian if they are under 18, this information may be made public by us at events, in materials promoting our campaigning and fundraising work, or in documents such as our annual report.

Children’s Data

We collect and manage information about children and aim to do so in a way appropriate to their age. Information is usually collected when parents provide information to our Family Support Team regarding one or more of our services or when children attend our events or fundraise for us.

Where possible and appropriate, we will seek consent from a parent or guardian before collecting information about children. Our events have specific rules about whether children can participate, and we‘ll make sure advertising for those events is age-appropriate.


Sharing Your Data

We will never share your data unless required for legal or regulatory reasons. We will never sell, trade or rent your data with other organisations.

How We Keep Your Data Safe

We ensure that appropriate controls are in place to protect your personal details.  For example, our online forms are always encrypted, and our network is protected and routinely monitored. In addition, any hard copies of information are stored securely in a locked place. We undertake regular reviews of who has access to information to ensure that your information is only accessible by appropriately trained staff, volunteers, and contractors.

Keeping Your Information Up To Date

Where possible, we use publicly available sources to keep your records up to date, such as the Post Office’s National Change of Address database and information provided to us by other organisations. We would appreciate your letting us know if your contact details change.
 
Your Rights

You have the right to ask us to stop processing your personal data. We will immediately stop processing your data if you ask us to, but we may have to keep it for legal reasons.

Please get in touch with us on 0300-124-0122 or email crackerjacks.org.uk if you have any concerns.

You have a right to request a copy of our information about you. If you want to access your information, please send a description of the information you want to see and proof of your identity to us by post to Crackerjacks Children’s Trust, 24a Worcester Street, Kidderminster, Worcestershire, DY10 1ED or by email to info@crackerjacks.org.uk. Please let us know if there are any discrepancies in the information we provide, and we will correct them.

If you have any questions, please send them to crackerjacks.org.uk. For further information, see the Information Commissioner’s guidance here (the link is external).
 

Last Updated: 16th April 2024